A paid assessment before anyone sells you anything
In this industry a lot of agencies sell packages without knowing the restrictions you operate under. We do it the other way round: first an assessment with a result that belongs to you. Then you decide whether we work together.
What it covers
- Advertising law review. Where your current communication runs into § 6 KCanG, German pharmaceutical advertising law or platform policies — and how much of that can be solved by rewording alone.
- Current visibility. Search, AI answer engines, marketplaces. Including whether you are named at all when someone asks a language model for suppliers in your segment.
- Three competitors side by side — the ones actually taking revenue from you, not the best known ones.
- Demand analysis. Which searches exist in your segment, with real volumes and an honest view of what is achievable.
- Payment and shop technology if you sell: where the next outage is likely and what should be prepared.
- A prioritised plan. What first, what later, what not at all — with effort and expected effect.
Suppliers get a different assessment
If you supply the industry rather than sell into it, the advertising law section largely falls away. Instead it is about technical terminology, tender logic and why almost nobody in your niche is visible. More on that.
How it runs
- Short call: what is the bottleneck?
- We analyse. You grant access, nothing else.
- Presentation of results, 60 minutes, with a document to keep.
Two to three weeks from order to presentation.
What it costs
Depending on scope, €4,000, driven by product range, language versions and number of sales channels.
Usually eligible for German BAFA funding, from €4,000 in grants. We handle the application — it has to be filed before the engagement starts.
If you continue with us, we credit the assessment against the first project. If not, you keep the document.
What we do not promise
We do not promise in advance that marketing will pay off for you. In some segments demand is too small or advertising law too tight — then that is what the result says, and you have saved yourself an expensive mistake.