Building backlinks for your CBD online store is one of the most important factors for improving your visibility on Google. Backlinks increase the domain authority, i.e. the value of your store, and are good arguments for Google to rank you better.
Build CBD backlinks
But how do you build links? We have listed a number of possibilities:
Guest contributions
You can contact a number of websites in your niche and offer to write a guest post on their website. This includes a link to your website, either within the content or in the author bio. The content must be completely unique.
You can use tools such as SEMrush or ahref to determine the domain value of your website and decide whether it is worth the effort.
Case studies
Journalists are constantly on the lookout for case studies and statistics that they can use in their articles. Our analyses and SEO audits also confirm that the subpages with unique information, evaluations and related insights are linked to most frequently.
High-quality content for CBD backlinks
An old SEO wisdom in this context: content is king. High-quality content not only ranks, but is also often linked to, especially in the CBD industry. Many journalists, bloggers and authors need to link to other websites to back up their statements. So if your website has an in-depth article about CBD or other topics, this could (in time) naturally bring in links.
Links from competitors
With the help of ahrefs, you can also find out which links your competitors have received. You can then contact these publications to find out if there is an opportunity for you to be mentioned there.
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Influencer/blogger
Influencers in particular can achieve a very high reach among the desired target group. However, a link in social media is not worth much. The value is nevertheless high, but only temporary.
The blogger scene in the cannabis industry is small, but they offer a lasting and high-quality backlink in addition to reach.
Partner program
Granted, these should be “no follow” links, but by setting up an affiliate program, websites can link to yours to earn a commission themselves. This doesn’t necessarily help with ranking, but it can help increase sales. You can find more information about affiliate marketing here.
Infographics
This method is certainly a bit old-fashioned. But there aren’t many infographics on the subject of CBD, so you should take advantage of that.
It is important not to use too much text, as it is a data visualization that contains a lot of statistics and numbers in a pleasant and easily digestible way.
Videos
The number of views of some CBD videos on YouTube is impressive. But even more impressive is that these videos were recorded in a person’s living room on their laptop, with no special graphics or lighting. Such a video can be embedded into a blog post on the website and rewrite all the wording for the article. Over time, you’ll find that people will refer to and link to the video and the blog post.
Broken Link Building
We have already introduced the SEO tool ahref. Another advantage is to find previous links that have been lost over time. It could be that the page has a 404 status because this link is not accessible. With a simple redirect, the problem is quickly resolved.
Our full-stack web developers can help with the implementation.
It’s important to remember that link building is only one aspect. You need to make sure that the website is in a “healthy” state, that you are targeting the right terms and that the website is optimized accordingly. You should also use appropriate schemas and ensure a fast page load time and an easy-to-use platform.
Contact for CBD backlinks
Ingo Lembke is an online marketing consultant with a focus on search engine optimization (SEO) and content management.
As a graphic and web designer with programming experience, he also advises on a technical and design level.
Contact
0157 37 58 57 35 // hi@420mkt.com
