If you run a headshop, your SEO strategy needs to be local (local SEO) so that customers can find your store more easily. As a store selling cannabis products or accessories, you can increase both your online sales and the number of visitors. Here are some tips to help you increase your visibility in the long term.
1. create your Google company profile
This should be one of the first items on your marketing to-do list. Simply go to the Google business profile page (formerly Google MyBusiness), set up an account and add your business.
You will need confirmation that you are actually resident at the address you have given, so a postcard with a confirmation code will be sent. This may have to be done several times, in the past customers have repeatedly told us that the card did not arrive. Otherwise you don’t need to speak to anyone, it’s very simple and quick.
Try to fill your profile with as many details as possible. This includes a detailed description, special offers and pictures of your store.
Tip: Make sure you also register with Apple Business Connect and Bing Places. The latter even has a function for importing data from the Google company profile.
2. ratings
It’s no secret that people tend to act on the recommendation and judgment of others. Therefore, try to get as many reviews as possible.
Many small businesses try to get reviews on sites like Tripadvisor or on their own platform. But it would be much better if you get a review on Google (or both if possible). These will also show up in brand-related search results.
You should also take care to respond to all reviews, regardless of whether they are positive or negative. Negative reviews require special attention and a great deal of tact in order to appease the customer’s displeasure.
Tip: If you have collected reviews on various platforms, you can use ProvenExpert to compile them and add them to a review. This can then also be included on your homepage.
3. find headshop better with Local Business Markup
You should equip your website with Local Business Markup and use the Structured Data Testing tool to test whether everything works. If you’re working with WordPress, there are a number of free plugins that will do this for you.
If you don’t have an online store yet , we’ll build one for you.
Tip: Headshops should also optimize for local keywords in order to be found better in search results. This means that they should target their website content to local search queries such as “headshop in Berlin” or “smoking accessories in Hamburg”. It is important that these keywords are integrated organically into the content to avoid excessive keyword density.
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4. link building
In contrast to link building for national brands, you can set your goals a little lower for a local business. Think local first. Check whether a link partnership with stores and companies or partners in your area is possible.
Also try to network with bloggers and influencers.
Tip: Headshops should also list their business details in online directories such as Yelp, Foursquare and Yellow Pages to improve their local SEO. These directories often have a high authority and therefore also represent a high-quality backlink.
This topic will be discussed in more detail in a separate article. Otherwise, simply get in touch with us and we’ll discuss everything else together.
5. expand social media presence
An active presence on social media can help to improve the local ranking of headshops. By posting relevant content and using local hashtags, headshops can increase their reach in the region and attract potential customers.
Tip: Encourage your customers to post a photo, story, reel or whatever in your store and link directly to you.
Finding the headshop better – a conclusion
By optimizing local SEO, headshops can improve their visibility in search results and attract more customers into their doors. It’s important to optimize your Google business profile, use online directories, optimize for local keywords, build local backlinks and expand your social media presence. By following these tips, headshops can ensure their business is found well online and attracts local customers.
The points listed are only a small part of the possibilities. At 420Marketing, we have creative solutions and ideas to generate more customers and sales for your company in the long term.
Contact person SEO
Ingo Lembke is an online marketing consultant with a focus on search engine optimization (SEO) and content management.
As a graphic and web designer with programming experience, he also advises on a technical and design level.
Contact
0157 37 58 57 35 // hi@420mkt.com
