After we first noticed a certain aversion to cannabis products with Klarna and most recently with Shopify Pay, Viva Wallet has now joined the list. This not only presents us with the challenge of constantly having to prompt new post images, but is also a (further) major restriction, especially for many seed and CBD merchants, when it comes to offering their customers a wide selection of payment methods. to offer.

Viva Wallet excludes cannabis products

In the last few days, we have received an increasing number of messages from customers complaining that Viva Wallet is now surprisingly and without warning restricting the payment service for CBD and seed merchants. D

he European e-payment provider, known for its presence in 23 EU countries, including Germany with its own BaFin license, has been a popular choice for many merchants in the cannabis industry.

Challenge for Shopify users: What alternatives are there?

For merchants who use Shopify, the question of alternative payment providers now arises. The choice is not only limited, but often also associated with strict requirements, especially for companies in the cannabis and CBD industry.

The current development shows how important it is for retailers in this sector to be flexible – both in their choice of e-commerce platform and payment methods.

WordPress as a flexible alternative for the cannabis industry

At 420MKT, we have been recommending the use of WordPress as an e-commerce solution for the cannabis industry for years.

Here again are the reasons why we prefer WordPress:

  1. Absolute independence
  2. Better payment options
  3. Better options for SEO and content management
  4. Better community support and resources
  5. Better cost efficiency
  6. Better integration options
  7. Better data protection

WordPress offers you as a retailer a high degree of flexibility and a wide range of extension options that can be optimized specifically for the requirements and special features of the industry. Our experience shows that WordPress is particularly suitable when it comes to developing and customizing individual solutions, be it for special payment providers, product filters or legal requirements in the CBD and cannabis sector.

Our services for your long-term store optimization

420MKT specializes in developing individual WordPress stores for the cannabis industry that meet the high requirements for security and user-friendliness. With our comprehensive support, we not only offer you a technical basis for your store, but also take care of optimizing your payment methods and the right marketing strategy to successfully position your products. Our services include

  • Development and design of WordPress stores specifically for the cannabis and CBD industry
  • Adaptation and optimization of payment options to ensure smooth processes
  • Targeted marketing measures that reach your exact target group

Funding through the go-digital program

There is good news in terms of funding: companies can still receive up to 17,500 euros in funding for digital projects via the go-digital funding program until the end of the year.

This means that you can now invest in your online store and digital processes without having to bear the entire financial burden alone. If you decide to expand and optimize your store with 420MKT, you will receive a tailor-made solution and can benefit from a significant subsidy at the same time.

Secure the future of your CBD or seed store now

The limitations of Viva Wallet illustrate how important it is for businesses in the cannabis industry to use a flexible and customizable e-commerce system. A system like WordPress gives you exactly the flexibility you need to remain stable and successful in an ever-changing industry.

Contact person / initial consultation

Ingo Lembke is an online marketing consultant and founder of 420MKT.

Arrange a non-binding consultation with us and find out how we can help you achieve long-term success with a tailor-made store, optimized payment solutions and a targeted marketing strategy.

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hi@420mkt.com | Book an appointment

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