Yes, a change of store system does not automatically mean that your customer accounts are lost. It is possible to take this data with you and integrate it seamlessly into the new system. However, there are some important points that need to be considered – especially if you are switching from a platform such as Shopify to WordPress, which we would recommend for 420MKT in the cannabis industry anyway.
Why Shopify is often not the best choice for the cannabis industry
Although Shopify offers many advantages, the platform is not ideal for the sensitive cannabis sector. Restrictions in payment transactions, technical limitations and limited customization options make it considerably more difficult to use.
Here are the reasons why we prefer WordPress:
- Absolute independence
- Better payment options
- Better options for SEO and content management
- Better community support and resources
- Better cost efficiency
- Better integration options
- Better data protection
A system change can therefore not only improve functionality, but also offer more flexibility and security – especially if the new store runs on a platform like WordPress, which is customizable and has no restrictions regarding cannabis products.
Take over customer accounts: The most important facts in brief
Switching customer accounts is essentially a data transfer. The relevant personal data, such as names, addresses, contact details and purchase history, are imported from the old store system into the new one. It is crucial for this process that the data protection regulations are complied with.
According to Art. 13 of the GDPR, when switching to another system, it must be ensured that the privacy policy is updated accordingly. If data is transferred from the USA to the EU, as could be the case when switching from Shopify to a European system, it is advisable to inform customers of this by email. This communicates more transparently that the data will now be processed within the EU in accordance with the updated privacy policy. As our specialist lawyer for media law Clemens Adori points out, this is actually positive news for many customers, as European data protection regulations are often perceived as stricter and more reliable.
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What you should bear in mind when transferring customer accounts
- Adapt privacy policy
If customers’ personal data is entrusted to other service providers or technical platforms in the future when switching, new contracts for order processing should be concluded accordingly – these are often already offered pre-formulated by the service providers. This and other updates are then included in the privacy policy for customers, e.g. also a transfer of data from the USA to Europe. - Inform customers
It is advisable to send an email to customers informing them that their data is now being processed in the new system. This is not only a security measure, but also creates trust – especially if the data is now located in the EU. - Set redirects for links
In addition to the customer accounts, it will be necessary to correctly redirect links to existing pages. This applies in particular to links to old product pages or category pages, which may change in the new store system. We recommend that you plan these redirects carefully in advance to ensure a seamless transition. Detailed information on this can be found in a separate article.
Funding through the go-digital program
There is positive news regarding funding: companies can still receive up to 17,500 euros in support for digital projects via the go-digital funding program until the end of the year.
This means you now have the opportunity to invest in your online store and digital processes without having to bear the financial burden alone. By optimizing and future-proofing your store with 420MKT, you not only benefit from a customized solution, but also from generous funding to support your digital success.
Our services: Legal advice and technical support for the store system change
A store system change is a great opportunity to improve the functionality of your online store and continue to manage your customer accounts securely. At 420MKT, we support you in every phase of this change: from the adaptation of the privacy policy and customer communication, for which our lawyer Clemens Adori is available, to the technical implementation of the new store system and the planning of redirects.
We also offer comprehensive support in online store development and marketing to ensure that your new system is not only technically sound, but also sells well. If you need support with your store system change or legal advice, please contact us – we will take care of a smooth and GDPR-compliant transfer of your customer accounts.
Contact person / initial consultation
A change of store system often raises many questions – especially when it comes to the secure and GDPR-compliant handling of customer data.
At 420MKT, our experienced lawyer Clemens Adori will provide you with an individual initial consultation to clarify precisely these questions. From adapting the privacy policy to the necessary customer notifications, he will help you to overcome legal hurdles safely and transparently. This way, you can approach the system change with a strong legal foundation and know that your customers are in trustworthy hands right from the start.
Contact
hi@420mkt.com | Clemens Adori
